See the gap.
Keep the useful detail.
A candidate is asked which marketing channel to protect when the budget falls. Their answer does not make that choice, but it describes customer interviews and a small sign-up test. See what to ask next.
B2B software
Decide where to spend a limited acquisition budget and bring in trial users who may become paying customers.
You manage acquisition for a B2B software company. Next quarter, your marketing budget falls by 30%, but the team still needs qualified trial users. Which channel would you protect, which would you reduce or pause, and what data would guide your choice?
Fictional, prewritten example of the intended workflow. This demo does not analyse uploaded answers.