See the gap.
Keep the insight.
A marketing candidate sidesteps a budget question. Follow the evidence to see what is missing, and what deserves a closer look.
B2B software
Allocate a limited marketing budget and learn what turns sign-ups into customers.
Your budget drops 30%. Which channels do you keep, reduce or stop, and why?
Fictional, prewritten example of the intended workflow. This demo does not analyse uploaded answers.